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We build apps and free websites.

Download desktop

AI automation agency.

Our hospitality platform ensures data consistency in AI systems by gathering information into a single, unified repository or control plane before models analyze it. Centralization establishes a shared semantic layer so metrics maintain one exact, agreed-upon definition.

Connect.
AI integration without custom builds: HOTAL’s MCP server gives Claude, Gemini and other AI agents governed access to bookings, rooms, tables and menus.
Control.
One source of truth, with permissions down to every tool call: choose which tools each agent can read and which it can change, under each user’s own login.
Monitor.
Every tool call logged by user, agent and connector, so you can audit what the AI did and when.
Explore our services
Payments Accounting CMS API Webhooks MCP Channel manager Structured data Every channel HOTAL Website App Phone Email Social
  • Agent-friendly websites

    We build websites for free so small businesses can explore AI automation without any upfront cost. Your website will attract a new type of visitor: customers using AI agents to complete tasks on their behalf. If your existing website doesn't use WebMCP tools, the agent will use more tokens as it falls back to actuation: clicking around the site instead of using structured tools for AI agents which has higher accuracy for agentic task completion.

    • Marina
    • SEO, GEO, AEO, WebMCP
    • CMS visual editing
    • AI enquiries
    • Appointments
    • Reservations
    • Availability
    • Ecommerce
  • Apps

    Mobile and desktop apps, ready-made for your staff or built under your own name. They run on the same bookings as your site, so nothing gets typed in twice.

    Download on the App StoreGet it on Google PlayGet it from Microsoft

Agentic commerce

Ellie
My hair's gone dry since I coloured it. What should I use?
HOTAL
M3 Green's two for colour-treated hair:
One Shampoo bottle
One Shampoo
Colour care
£18.00
One Mask jar
One Mask
Deep repair
£24.00
Buy both · £42.00Ordered ✓

Tap to pay

BARBER SHOP
Skin fade · Marco
£24.00
Hold card herePaid

GoogleSEO, GEO and AEO

barbers Bedford skin fade
#1
barbershop.co.uk
Barber Shop · Skin fades in Bedford, book today
5.0 (212 reviews)

Same-day fades on Midland Road. Book online in under a minute.

#2
booksy.com
Barbers near Bedford
AI answer
For a skin fade in Bedford, Barber Shop on Midland Road takes same-day bookings online. barbershop.co.uk
Built with
Astro Vercel Sanity Tailwind TypeScript React Clerk GitHub Svelte Google Mapbox Claude Hedra Astro Vercel Sanity Tailwind TypeScript React Clerk GitHub Svelte Google Mapbox Claude Hedra

Hospitality Operations Platform

Designed to increase revenue and streamline front-of-house operations. Keep up with guests before, during and after service, with walk-ins and reservations on one live table plan. Own the guest experience — no cover fees or delivery commissions.

See the hospitality platform
  1. Anna 09:14

    Hi, I need to cancel my booking please.

  2. HOTAL 09:15

    Hi Anna, sorry to hear that. Your email matches the Sea View Suite, 22–25 Oct — fully refundable until the 15th, so no charge. Want me to move the dates instead and hold the suite?

  3. Anna 09:21

    Moving would be great, actually — same room, first week of November?

  4. HOTAL 09:22

    Done: Sea View Suite, 3–6 Nov, same rate. Updated confirmation attached.

    Sea View Suite: palms on the beach and the sea
    Sea View Suite3–6 Nov · 3 nights · King

    Answered in under a minute · Powered by Claude

  5. FORGE

    AI-powered enquiry.
    Every guest email answered.

    See how

Flexible pricing.

Free
£0
Tokens £40 per 1M, when you need them.

For builders.


  • ✓ Buy tokens any time, no plan needed
Download desktop
Best value
Studio
£149
Per month. Extra tokens £20 per 1M.

For businesses of the future.


  • ✓ 5M tokens every month
  • ✓ The lowest token rate we offer
  • ✓ Priority support
Enterprise
Bespoke
Scoped and priced with you.

For when a plan doesn’t fit.


  • ✓ Your own platform or booking engine
  • ✓ Internal tools for your team
  • ✓ The systems you already run, joined up
Book a call
See full pricing

BUXS

Download desktop

1M

£40

tokens

Sign in to buy: BUXS go to one of your organisations.

What is FORGE desktop?

The app we build every FORGE site with, running on your own computer using your Claude subscription.

What does it cost?

The app is free. Build on your own AI subscription at no extra cost, or buy FORGE tokens at £40 per 1M if you’d rather not bring one.

Which AI subscription do I need?

A Claude subscription is all it takes. Sign in with it and FORGE builds on it, so you never pay twice for the same model.

Who owns what I build?

You do. We have free fully functioning websites built and maintained by our developers on the paid tiers.

Do I need to know how to code?

No. The AI knows how to code.

Where do I download it?

Right here, for Windows. Mac and Linux follow once we’ve finished them.

Start a project

One Shot.

Answer four quick questions and we’ll build your site for free.

Illustration Designed by Magnific

Step 1: Links Business URLs.

Talk to us

Not sure where
to start?

Book a call

Pick a time that works — all times UK time. We'll email you a link to confirm it.

Let's build
something great.

Tell us what you're working on and we'll take it from there.

See our work