Engineering 23 Mar 2026
Why we build on Sanity CMS
Every content engine needs a write layer. Sanity is ours — and the choice is not about features. It is about what structured content makes possible downstream.
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Robert Okoroafor The Forge Blog
Thinking out
loud.
Design, engineering, and the occasional opinion. Written by the people who build the work.
Featured
Design 12 Mar 2026 6 min read
Why most agency websites look the same — and how to fix it
The web design industry has a homogeneity problem. Same dark gradients, same hero animations, same stock-photo-free stock photos. Here is what we think about when we are trying to actually differentiate.
Strategy 23 Mar 2026
Content engineering: why your site should post itself
Most agencies hand you a website and leave. The content is your problem. We think the distribution layer is part of the build — and it changes what a website actually is.
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Robert Okoroafor Process 23 Mar 2026
Brief to live site: what we built and why
We built a tool that takes a brief and returns a deployed site in under a minute. Here is the thinking behind it, and what it revealed about the design process.
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Robert Okoroafor Engineering 23 Mar 2026
Why we deploy on Vercel — and what we gave up to do it
Vercel is not the cheapest option. It is not the most flexible option. It is the one where deploys just work — and for a studio that ships fast, that is the right trade.
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Robert Okoroafor Design 23 Mar 2026
Designing for AI — what Figma taught us and what it missed
Figma is still the best tool for designing interfaces. It was not built for a world where the interface is generated. Here is what that gap looks like in practice.
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Robert Okoroafor Engineering 23 Mar 2026
The spec that embraced imperfection — and saved the web
In 2004, three browser vendors wrote a letter to the W3C. The message was polite. The subtext was not. What happened next is the best argument in software for building from reality rather than from theory.
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Robert Okoroafor Video 23 Mar 2026
Canon-Driven AI Websites
Most AI tools start with a prompt. Forge starts with a brief. Describe what your business does, press the button — in under thirty seconds, there's a live, multi-page website deployed to Vercel, CMS connected, ready to share.
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Robert Foulston Strategy 21 Mar 2026
What HubSpot CRM actually gives a growing business
Most businesses outgrow spreadsheets before they realise it. HubSpot CRM is the clearest path out — free to start, serious at scale, and it does not require a consultant to set up.
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Robert Okoroafor Engineering 21 Mar 2026
Why we build on Sanity CMS — and what that means for your content
WordPress built the web. It also built a generation of bloated, vulnerable sites that nobody wants to maintain. Sanity is what we moved to — and the difference is worth explaining.
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Robert Okoroafor Strategy 20 Mar 2026
Google Stitch and the disappearing first draft
Google Labs shipped Stitch. Prompt in, UI out. The crowd is calling it a designer killer. The initiated recognise it as something more specific — and more interesting.
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Robert Okoroafor Engineering 19 Mar 2026
deletion protection does not protect you
Alexey Grigorev published a postmortem. Enable AWS Database Deletion Protection. Don't need to tell Alexey twice, hopefully? Luckily we developers don't need to write code anymore, we test.
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Robert Okoroafor Engineering 8 Mar 2026
The real cost of a slow website in 2026
Core Web Vitals are not just a Google ranking signal. They are a direct proxy for how much money you are leaving on the table every month.
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Robert Okoroafor Design 2 Mar 2026
Restraint as a design principle
Every animation, every shadow, every gradient is a decision. The best design work is almost always the result of removing things, not adding them.
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Robert Okoroafor Strategy 22 Feb 2026
How to brief a web agency without wasting everyone's time
A good brief is not a document. It is a shared understanding of what you are trying to achieve. Here is what we wish every client sent us on day one.
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Robert Okoroafor Process 14 Feb 2026
Why we work async by default
Meetings are expensive. Not just in time — in the cognitive overhead of constantly context-switching. This is how we run projects without them.
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