Why we build on Sanity CMS
Every content engine needs a write layer. Sanity is ours — and the choice is not about features. It is about what structured content makes possible downstream.
Read articleThe Forge Blog
Design, engineering, and the occasional opinion. Written by the people who build the work.
The web design industry has a homogeneity problem. Same dark gradients, same hero animations, same stock-photo-free stock photos. Here is what we think about when we are trying to actually differentiate.
Every content engine needs a write layer. Sanity is ours — and the choice is not about features. It is about what structured content makes possible downstream.
Read articleMost agencies hand you a website and leave. The content is your problem. We think the distribution layer is part of the build — and it changes what a website actually is.
Read articleWe built a tool that takes a brief and returns a deployed site in under a minute. Here is the thinking behind it, and what it revealed about the design process.
Read articleVercel is not the cheapest option. It is not the most flexible option. It is the one where deploys just work — and for a studio that ships fast, that is the right trade.
Read articleFigma is still the best tool for designing interfaces. It was not built for a world where the interface is generated. Here is what that gap looks like in practice.
Read articleIn 2004, three browser vendors wrote a letter to the W3C. The message was polite. The subtext was not. What happened next is the best argument in software for building from reality rather than from theory.
Read articleMost AI tools start with a prompt. Forge starts with a brief. Describe what your business does, press the button — in under thirty seconds, there's a live, multi-page website deployed to Vercel, CMS connected, ready to share.
Read articleMost businesses outgrow spreadsheets before they realise it. HubSpot CRM is the clearest path out — free to start, serious at scale, and it does not require a consultant to set up.
Read articleWordPress built the web. It also built a generation of bloated, vulnerable sites that nobody wants to maintain. Sanity is what we moved to — and the difference is worth explaining.
Read articleGoogle Labs shipped Stitch. Prompt in, UI out. The crowd is calling it a designer killer. The initiated recognise it as something more specific — and more interesting.
Read articleAlexey Grigorev published a postmortem. Enable AWS Database Deletion Protection. Don't need to tell Alexey twice, hopefully? Luckily we developers don't need to write code anymore, we test.
Read articleCore Web Vitals are not just a Google ranking signal. They are a direct proxy for how much money you are leaving on the table every month.
Read articleEvery animation, every shadow, every gradient is a decision. The best design work is almost always the result of removing things, not adding them.
Read articleA good brief is not a document. It is a shared understanding of what you are trying to achieve. Here is what we wish every client sent us on day one.
Read articleMeetings are expensive. Not just in time — in the cognitive overhead of constantly context-switching. This is how we run projects without them.
Read articleStay sharp
No noise. When we write something worth reading, you will get it.
We'll review your brief and be in touch within one business day.